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Wed, 20 Apr 2011 12:02:38 EDT by admin, 140350 views
John Carroll University
Cultural Studies paper by Oláh, Krisztina (all papers)
The Image of Hungary. What Kind of Picture is Promoted About Our Country?
The Magyar Turizmus Rt. (Hungarian Touristic Board) is officially responsible for the touristic image marketing of Hungary. In the last few years, the picture we show for foreigners about our country and touristic sights have been more and more detailed and targeted. What kind of messages, promotional channels are used, and who are our main target groups? What are the results of image communication process? What do we think in Hungary about our own sights and image? What do the foreigners think? The presentation will answer these questions.
Nearby the touristic image of Hungary, the overall national, political, social, and economic image of the country would be analyzed. What do the other countries do, and how they promote their image and touristic sights? What does the national brand mean?
Several pictures, videos, and music will be shown during the presentation to illustrate the colorful image of Hungary.
Brief Professional Bio:
Krisztina Olah is currently a graduate student in the Communication Management master’s program at John Carroll University in University Heights, Ohio. She graduated from the University of Miskolc in Hungary with a bachelor’s degree in Business Economics and Marketing. In the past eight years, Krisztina worked in Germany and Hungary as a marketing professional for companies in the healthcare sector. Her interests are leadership, women in management, marketing and public relations, internal communication of organizations, tourism and hospitality.