Education paper by Tóth, Miklós Zsombor
The Importance of Rhetoric and Communication Skills in the 21st Century’s Entrepreneurship Education in Hungary (Accepted)
Type of Abstract (select):Abstract (max. 250 words):
Nowadays more and more young people want to be entrepreneurs, but only a few of them are prepared enough to consider setting up and managing their own business as a realistic career option. The study covers the development of rhetoric and communication education in the past and seeks to demonstrate the current situation in Hungary. The Hungarian National Core Curriculum (NAT), revised in 2020, is based on the key competencies recommended by the European Union, but it also considers specific national conditions while defining general competencies across learning areas. Competencies of communication (mother tongue and foreign language), creativity (creative creation, self-expression and cultural awareness), employee, innovation and entrepreneurial competencies are all there among the key competencies of the Hungarian NAT2020.The study also demonstrates that deficiency in communication skills can mar the expertise in other skills and why it should be considered as an integral part of entrepreneurial skills. In order to obtain the required information, both a qualitative methodology and a quantitative approach were used. As rhetoric and communication skills play vital roles in entrepreneurs' success, the study seeks to restore rhetoric to the curriculum as an overarching and integrating theory for communication. The conclusion of the study is that it is essential for students to have contact with modern – on classical rhetoric studies based – communication theories in entrepreneurship education programs, since the aim of these is to instill and develop important personal characteristics that will be crucial for those wishing to become successful entrepreneurs.
Brief Professional Bio (max. 100 words):
(Budapest, 1978) senior lecturer (Eötvös Loránd University Faculty of Primary and Pre-School Education, Department of Hungarian Language and Literature), secondary school teacher (English, Business English, Hungarian Language and Literature; BGSZC Széchenyi István Secondary Vocational School of Trade (Budapest, Hungary)).
His main scientific interests are the applied fields of linguistics (mainly applied rhetoric). The main aim and purpose of his researches are to show and to search for new ways and methods in and of teaching and applying rhetoric, and to highlight possible pathways between rhetoric and other social sciences such as political science, text linguistics (eg. academic writing) or literature (eg. literary theory, text reading comprehension/analysis). Title of doctoral dissertation: “Public rhetoric. Metaphors and myths in the Hungarian political speeches” (2015.)